{"id":2100,"date":"2026-04-26T15:25:05","date_gmt":"2026-04-26T13:25:05","guid":{"rendered":"https:\/\/www.zembrin.com\/staging\/?page_id=2100"},"modified":"2026-07-30T10:21:31","modified_gmt":"2026-07-30T08:21:31","slug":"about-zembrin","status":"publish","type":"page","link":"https:\/\/www.zembrin.com\/staging\/about-zembrin\/","title":{"rendered":"About Zembrin"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-page\" data-elementor-id=\"2100\" class=\"elementor elementor-2100\" data-elementor-post-type=\"page\">\n\t\t\t\t<div class=\"elementor-element elementor-element-57ce76e e-con e-atomic-element e-div-block-base flex-portrait e-57ce76e-14add83 padding-m \" data-id=\"57ce76e\" data-element_type=\"e-div-block\" data-e-type=\"e-div-block\" data-interaction-id=\"57ce76e\" data-e-type=\"e-div-block\" data-id=\"57ce76e\">\n    <div class=\"elementor-element elementor-element-ae58fe4 e-con e-atomic-element e-flexbox-base max-width-73em flex-portrait e-ae58fe4-1635705 \" data-id=\"ae58fe4\" data-element_type=\"e-flexbox\" data-e-type=\"e-flexbox\" data-interaction-id=\"ae58fe4\" data-e-type=\"e-flexbox\" data-id=\"ae58fe4\">\n    \t\t\t<h1 data-interaction-id=\"fb59ee8\" class=\"h1 e-fb59ee8-80c0339 e-heading-base\" data-e-type=\"widget\" data-id=\"fb59ee8\">About Zembrin<sup id=\"e-mq6d8c48-y8xfmvw\">\u00ae<\/sup><\/h1>\n\t\t\t\t\t<p class=\"sub-headline e-ab94389-2c2cc65 e-paragraph-base\" data-interaction-id=\"ab94389\" data-e-type=\"widget\" data-id=\"ab94389\">From indigenous knowledge to modern neuroscience, the story of Zembrin<sup id=\"e-mq7xd0xc-haenjny\">\u00ae<\/sup> spans centuries of tradition, scientific discovery and ethical innovation.<\/p>\n\t\t\n<\/div>\n\n<\/div>\n<div class=\"elementor-element elementor-element-c31bf93 e-con e-atomic-element e-div-block-base e-c31bf93-48dfe94 \" data-id=\"c31bf93\" data-element_type=\"e-div-block\" data-e-type=\"e-div-block\" data-interaction-id=\"c31bf93\" data-e-type=\"e-div-block\" data-id=\"c31bf93\">\n    <div class=\"elementor-element elementor-element-16a406a e-con e-atomic-element e-flexbox-base e-16a406a-9f7d531 flex-portrait padding-large gaps-m \" data-id=\"16a406a\" data-element_type=\"e-flexbox\" data-e-type=\"e-flexbox\" data-interaction-id=\"16a406a\" data-e-type=\"e-flexbox\" data-id=\"16a406a\">\n    \t\t\t<h2 data-interaction-id=\"76d38c3\" class=\"h1 text-white e-76d38c3-30a2ad2 e-heading-base\" data-e-type=\"widget\" data-id=\"76d38c3\">From South Africa to the World<\/h2>\n\t\t\t\t\t\n<hr class=\"divider e-divider-base\" data-interaction-id=\"81d873b\"  data-e-type=\"widget\" data-id=\"81d873b\" \/>\n\t\t\t\t\t<p class=\"body-text text-white text-centre e-ad27c6c-7048874 e-paragraph-base\" data-interaction-id=\"ad27c6c\" data-e-type=\"widget\" data-id=\"ad27c6c\">Today, Zembrin<sup id=\"e-mq7xdh9z-kgtw1uj\">\u00ae<\/sup> is used by wellness and health brands around the world, bringing together traditional knowledge, modern science and responsible innovation in a uniquely South African story.<br><br>From dietary supplements and functional foods to cognitive wellness products, Zembrin<sup id=\"e-mq7xdh9z-78ncqu3\">\u00ae<\/sup> continues to support new approaches to emotional wellbeing, calm focus and cognitive performance.<\/p>\n\t\t\n<\/div>\n\n<\/div>\n<div class=\"elementor-element elementor-element-0511565 e-con e-atomic-element e-div-block-base flex-horizontal gaps-0 e-0511565-9f4246e \" data-id=\"0511565\" data-element_type=\"e-div-block\" data-e-type=\"e-div-block\" data-interaction-id=\"0511565\" data-e-type=\"e-div-block\" data-id=\"0511565\">\n    <div class=\"elementor-element elementor-element-d5d1c61 e-con e-atomic-element e-flexbox-base e-d5d1c61-e70182b half-width \" data-id=\"d5d1c61\" data-element_type=\"e-flexbox\" data-e-type=\"e-flexbox\" data-interaction-id=\"d5d1c61\" data-e-type=\"e-flexbox\" data-id=\"d5d1c61\">\n    \n<\/div>\n<div class=\"elementor-element elementor-element-e6d50a2 e-con e-atomic-element e-flexbox-base e-e6d50a2-c1d4a90 half-width gaps-m padding-xl \" data-id=\"e6d50a2\" data-element_type=\"e-flexbox\" data-e-type=\"e-flexbox\" data-interaction-id=\"e6d50a2\" data-e-type=\"e-flexbox\" data-id=\"e6d50a2\">\n    \t\t\t<h2 data-interaction-id=\"a8ef0aa\" class=\"h1 text-white e-a8ef0aa-8274a9d e-heading-base\" data-e-type=\"widget\" data-id=\"a8ef0aa\">The Origins of Calm<\/h2>\n\t\t\t\t\t\n<hr class=\"divider e-divider-base\" data-interaction-id=\"31f4c2d\"  data-e-type=\"widget\" data-id=\"31f4c2d\" \/>\n\t\t\t\t\t<p class=\"body-text text-white e-paragraph-base\" data-interaction-id=\"5584a42\" data-e-type=\"widget\" data-id=\"5584a42\">Long before it was studied in laboratories, <em>Sceletium<\/em> was valued by the Khoi and San peoples of Southern Africa. Traditionally prepared and used to promote calm, focus and emotional balance, it formed part of a rich botanical knowledge passed through generations.<\/p>\n\t\t\n<\/div>\n\n<\/div>\n<div class=\"elementor-element elementor-element-bdc5892 e-con e-atomic-element e-div-block-base flex-horizontal gaps-0 e-bdc5892-da3acde \" data-id=\"bdc5892\" data-element_type=\"e-div-block\" data-e-type=\"e-div-block\" data-interaction-id=\"bdc5892\" data-e-type=\"e-div-block\" data-id=\"bdc5892\">\n    <div class=\"elementor-element elementor-element-54b3b55 e-con e-atomic-element e-flexbox-base e-54b3b55-adc9f1f half-width \" data-id=\"54b3b55\" data-element_type=\"e-flexbox\" data-e-type=\"e-flexbox\" data-interaction-id=\"54b3b55\" data-e-type=\"e-flexbox\" data-id=\"54b3b55\">\n    \n<\/div>\n<div class=\"elementor-element elementor-element-f63594c e-con e-atomic-element e-flexbox-base e-f63594c-f41da12 half-width gaps-m padding-xl \" data-id=\"f63594c\" data-element_type=\"e-flexbox\" data-e-type=\"e-flexbox\" data-interaction-id=\"f63594c\" data-e-type=\"e-flexbox\" data-id=\"f63594c\">\n    \t\t\t<h2 data-interaction-id=\"75d6843\" class=\"h1 text-white e-75d6843-435a554 e-heading-base\" data-e-type=\"widget\" data-id=\"75d6843\">From Tradition to Discovery<\/h2>\n\t\t\t\t\t\n<hr class=\"divider e-divider-base\" data-interaction-id=\"f67d6ae\"  data-e-type=\"widget\" data-id=\"f67d6ae\" \/>\n\t\t\t\t\t<p class=\"body-text text-white e-paragraph-base\" data-interaction-id=\"9ffa3db\" data-e-type=\"widget\" data-id=\"9ffa3db\">For centuries, knowledge of <em id=\"e-mqoyunp4-f63tgvu\">Sceletium<\/em> was shared through observation, experience and oral tradition. As explorers, botanists and researchers began documenting Southern Africa's unique flora, interest in this remarkable plant gradually extended beyond its place of origin.<br><br>What began as indigenous knowledge would eventually inspire scientific investigation, laying the foundations for modern research and the development of Zembrin\u00ae.<\/p>\n\t\t\n<\/div>\n\n<\/div>\n<div class=\"elementor-element elementor-element-d8a614d e-con e-atomic-element e-div-block-base flex-horizontal gaps-0 e-d8a614d-8a1205a \" data-id=\"d8a614d\" data-element_type=\"e-div-block\" data-e-type=\"e-div-block\" data-interaction-id=\"d8a614d\" data-e-type=\"e-div-block\" data-id=\"d8a614d\">\n    <div class=\"elementor-element elementor-element-fe033be e-con e-atomic-element e-flexbox-base e-fe033be-84a9b4c half-width \" data-id=\"fe033be\" data-element_type=\"e-flexbox\" data-e-type=\"e-flexbox\" data-interaction-id=\"fe033be\" data-e-type=\"e-flexbox\" data-id=\"fe033be\">\n    \t\t\t<img decoding=\"async\" class=\"e-image-base e-8c193f6-c622914\" data-interaction-id=\"8c193f6\" data-e-type=\"widget\" data-id=\"8c193f6\" id=\"2384\" src=\"https:\/\/www.zembrin.com\/staging\/wp-content\/uploads\/2026\/06\/Worlds-First-Standardised-Sceletium-Extract.svg\" width=\"337\" height=\"100\" srcset=\"\" alt=\"World&#039;s First Standardised Sceletium Extract\"\/>\t\t\n<\/div>\n<div class=\"elementor-element elementor-element-7e62bb2 e-con e-atomic-element e-flexbox-base e-7e62bb2-c780310 half-width gaps-m padding-xl \" data-id=\"7e62bb2\" data-element_type=\"e-flexbox\" data-e-type=\"e-flexbox\" data-interaction-id=\"7e62bb2\" data-e-type=\"e-flexbox\" data-id=\"7e62bb2\">\n    \t\t\t<h2 data-interaction-id=\"29b598c\" class=\"h1 text-white e-29b598c-a126143 e-heading-base\" data-e-type=\"widget\" data-id=\"29b598c\">The Birth of Zembrin<sup id=\"e-mq6dz7pf-z49p5x2\">\u00ae<\/sup><\/h2>\n\t\t\t\t\t\n<hr class=\"divider e-divider-base\" data-interaction-id=\"9753afc\"  data-e-type=\"widget\" data-id=\"9753afc\" \/>\n\t\t\t\t\t<p class=\"body-text text-white e-paragraph-base\" data-interaction-id=\"59c1884\" data-e-type=\"widget\" data-id=\"59c1884\">Building on centuries of traditional knowledge and growing scientific interest in <em id=\"e-mqoyv7xf-6xy2z4u\">Sceletium<\/em>, researchers set out to create a standardised extract that could be consistently studied and manufactured.<br><br>The result was Zembrin<sup id=\"e-mqoyv7xf-w7i92vd\">\u00ae<\/sup> \u2014 the world's first patented and standardised extract of <em id=\"e-mqoyv7xf-e1cau22\">Sceletium tortuosum<\/em>, developed to meet the highest standards of quality, safety and scientific validation.<\/p>\n\t\t\n<\/div>\n\n<\/div>\n<div class=\"elementor-element elementor-element-c5ff6fa e-con e-atomic-element e-div-block-base flex-horizontal gaps-0 e-c5ff6fa-de6acf0 \" data-id=\"c5ff6fa\" data-element_type=\"e-div-block\" data-e-type=\"e-div-block\" data-interaction-id=\"c5ff6fa\" data-e-type=\"e-div-block\" data-id=\"c5ff6fa\">\n    <div class=\"elementor-element elementor-element-380b974 e-con e-atomic-element e-flexbox-base e-380b974-40955b0 half-width \" data-id=\"380b974\" data-element_type=\"e-flexbox\" data-e-type=\"e-flexbox\" data-interaction-id=\"380b974\" data-e-type=\"e-flexbox\" data-id=\"380b974\">\n    \n<\/div>\n<div class=\"elementor-element elementor-element-c2572a9 e-con e-atomic-element e-flexbox-base e-c2572a9-dfbb597 half-width gaps-m padding-xl \" data-id=\"c2572a9\" data-element_type=\"e-flexbox\" data-e-type=\"e-flexbox\" data-interaction-id=\"c2572a9\" data-e-type=\"e-flexbox\" data-id=\"c2572a9\">\n    \t\t\t<h2 data-interaction-id=\"cef8106\" class=\"h1 text-white e-cef8106-2726830 e-heading-base\" data-e-type=\"widget\" data-id=\"cef8106\">Science with Purpose<\/h2>\n\t\t\t\t\t\n<hr class=\"divider e-divider-base\" data-interaction-id=\"bcbe395\"  data-e-type=\"widget\" data-id=\"bcbe395\" \/>\n\t\t\t\t\t<p class=\"body-text text-white e-paragraph-base\" data-interaction-id=\"8e6c54c\" data-e-type=\"widget\" data-id=\"8e6c54c\">Zembrin<sup id=\"e-mq6em7fg-debhj9m\">\u00ae<\/sup> was developed with a vision that extends beyond scientific innovation alone. From responsible cultivation practices to benefit-sharing partnerships, its development reflects a commitment to both people and place.<br><br>Working closely with the South African San Council, HG&amp;H Pharmaceuticals established a pioneering benefit-sharing agreement that recognises the traditional knowledge that first brought Sceletium to wider attention. Combined with sustainable farming and rigorous quality standards, this approach helps ensure that the story of Zembrin<sup id=\"e-mq6em7fg-g3e8u7y\">\u00ae<\/sup> remains rooted in respect, responsibility and long-term stewardship.<\/p>\n\t\t\n<\/div>\n\n<\/div>\n<div class=\"elementor-element elementor-element-9f99347 e-con e-atomic-element e-div-block-base e-9f99347-7374608 flex-portrait \" data-id=\"9f99347\" data-element_type=\"e-div-block\" data-e-type=\"e-div-block\" data-interaction-id=\"9f99347\" data-e-type=\"e-div-block\" data-id=\"9f99347\">\n    <div class=\"elementor-element elementor-element-ddb20e5 e-con e-atomic-element e-flexbox-base e-ddb20e5-0c6de7d flex-portrait padding-large gaps-m max-width-73em \" data-id=\"ddb20e5\" data-element_type=\"e-flexbox\" data-e-type=\"e-flexbox\" data-interaction-id=\"ddb20e5\" data-e-type=\"e-flexbox\" data-id=\"ddb20e5\">\n    \t\t\t<h2 data-interaction-id=\"eb825d3\" class=\"h1 text-white e-eb825d3-ddb9091 e-heading-base\" data-e-type=\"widget\" data-id=\"eb825d3\">Key Milestones in the Zembrin<sup id=\"e-mq7t9vsf-dwc0u8k\">\u00ae<\/sup> Story<\/h2>\n\t\t\t\t\t\n<hr class=\"divider e-9e95e92-3d12541 e-divider-base\" data-interaction-id=\"9e95e92\"  data-e-type=\"widget\" data-id=\"9e95e92\" \/>\n\t\t\t\t\t<p class=\"e-2f85fcf-a1a71c2 body-text text-white text-centre e-paragraph-base\" data-interaction-id=\"2f85fcf\" data-e-type=\"widget\" data-id=\"2f85fcf\">From traditional botanical knowledge to globally recognised innovation, these milestones trace the development of one of the world's most researched Sceletium extracts.<\/p>\n\t\t\t\t<div class=\"elementor-element elementor-element-ef3b6a3 elementor-widget__width-initial elementor-widget elementor-widget-timeline-widget-addon\" data-id=\"ef3b6a3\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"timeline-widget-addon.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<!-- ========= Timeline Widget Addon For Elementor 1.7.0 ========= -->\n<div id=\"twae-wrapper-ef3b6a3\" class=\"twae-vertical twae-wrapper  twae-both-sided\">   \n    <div class=\"twae-start\"><\/div>    \n    <div id=\"twea-timeline-ef3b6a3\" class=\"twae-timeline\" ><!-- Start of Story Repeater Content --><div id=\"story-a3e2ffd\" class=\"twae-story twae-repeater-item twae-story-right twae-story-no-icon\"><!-- Story Label --><div class=\"twae-labels\"><div class=\"twae-label-big\">1610<\/div><div class=\"twae-label-small\">Traditional use of Sceletium by indigenous communities<\/div><\/div><!-- Story Icon --><div class=\"twae-icon\"><i aria-hidden=\"true\" class=\"far fa-clock\"><\/i><\/div><!-- Story Arrow --><div class=\"twae-arrow\"><\/div><!-- Start of Story Content --><div class=\"twae-content\"><!-- Story Title --><div class=\"twae-title\">Indigenous Heritage<\/div><!-- Story Image --><div class=\"twae-media large\"><img fetchpriority=\"high\" decoding=\"async\" width=\"800\" height=\"534\" src=\"https:\/\/www.zembrin.com\/staging\/wp-content\/uploads\/2026\/07\/Indigenous-Heritage-1024x683.webp\" class=\"attachment-large size-large\" alt=\"Indigenous Heritage\" srcset=\"https:\/\/www.zembrin.com\/staging\/wp-content\/uploads\/2026\/07\/Indigenous-Heritage-1024x683.webp 1024w, https:\/\/www.zembrin.com\/staging\/wp-content\/uploads\/2026\/07\/Indigenous-Heritage-300x200.webp 300w, https:\/\/www.zembrin.com\/staging\/wp-content\/uploads\/2026\/07\/Indigenous-Heritage-768x512.webp 768w, https:\/\/www.zembrin.com\/staging\/wp-content\/uploads\/2026\/07\/Indigenous-Heritage.webp 1536w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/><\/div><!-- Story Description --><div class=\"twae-description\"><p>Dutch East India Company traders recorded the use of kanna among indigenous communities in Southern Africa.<\/p><\/div><\/div><\/div><!-- Start of Story Repeater Content --><div id=\"story-d2385f4\" class=\"twae-story twae-repeater-item twae-story-left twae-story-no-icon\"><!-- Story Label --><div class=\"twae-labels\"><div class=\"twae-label-big\">1772<\/div><div class=\"twae-label-small\">Carl Peter Thunberg records the plant.<\/div><\/div><!-- Story Icon --><div class=\"twae-icon\"><i aria-hidden=\"true\" class=\"far fa-clock\"><\/i><\/div><!-- Story Arrow --><div class=\"twae-arrow\"><\/div><!-- Start of Story Content --><div class=\"twae-content\"><!-- Story Title --><div class=\"twae-title\">Scientific Documentation<\/div><!-- Story Image --><div class=\"twae-media large\"><img decoding=\"async\" width=\"800\" height=\"666\" src=\"https:\/\/www.zembrin.com\/staging\/wp-content\/uploads\/2026\/07\/Scientific-Documentation-1024x852.webp\" class=\"attachment-large size-large\" alt=\"Scientific Documentation\" srcset=\"https:\/\/www.zembrin.com\/staging\/wp-content\/uploads\/2026\/07\/Scientific-Documentation-1024x852.webp 1024w, https:\/\/www.zembrin.com\/staging\/wp-content\/uploads\/2026\/07\/Scientific-Documentation-300x250.webp 300w, https:\/\/www.zembrin.com\/staging\/wp-content\/uploads\/2026\/07\/Scientific-Documentation-768x639.webp 768w, https:\/\/www.zembrin.com\/staging\/wp-content\/uploads\/2026\/07\/Scientific-Documentation.webp 1375w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/><\/div><!-- Story Description --><div class=\"twae-description\"><p>Swedish botanist Carl Peter Thunberg documented the use of Sceletium by Khoi Khoi communities and recorded its traditional applications.<\/p><\/div><\/div><\/div><!-- Start of Story Repeater Content --><div id=\"story-217a4c7\" class=\"twae-story twae-repeater-item twae-story-right twae-story-no-icon\"><!-- Story Label --><div class=\"twae-labels\"><div class=\"twae-label-big\">1896<\/div><div class=\"twae-label-small\">First pharmacological research published.<\/div><\/div><!-- Story Icon --><div class=\"twae-icon\"><i aria-hidden=\"true\" class=\"far fa-clock\"><\/i><\/div><!-- Story Arrow --><div class=\"twae-arrow\"><\/div><!-- Start of Story Content --><div class=\"twae-content\"><!-- Story Title --><div class=\"twae-title\">Early Research<\/div><!-- Story Image --><div class=\"twae-media large\"><img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"800\" src=\"https:\/\/www.zembrin.com\/staging\/wp-content\/uploads\/2026\/07\/Early-Research-1024x1024.webp\" class=\"attachment-large size-large\" alt=\"Isaac Meiring published one of the earliest scientific reports on Sceletium in the Transactions of the South African Philosophical Society.\" srcset=\"https:\/\/www.zembrin.com\/staging\/wp-content\/uploads\/2026\/07\/Early-Research-1024x1024.webp 1024w, https:\/\/www.zembrin.com\/staging\/wp-content\/uploads\/2026\/07\/Early-Research-300x300.webp 300w, https:\/\/www.zembrin.com\/staging\/wp-content\/uploads\/2026\/07\/Early-Research-150x150.webp 150w, https:\/\/www.zembrin.com\/staging\/wp-content\/uploads\/2026\/07\/Early-Research-768x768.webp 768w, https:\/\/www.zembrin.com\/staging\/wp-content\/uploads\/2026\/07\/Early-Research.webp 1254w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/><\/div><!-- Story Description --><div class=\"twae-description\"><p>Isaac Meiring published one of the earliest scientific reports on Sceletium in the Transactions of the South African Philosophical Society.<\/p><\/div><\/div><\/div><!-- Start of Story Repeater Content --><div id=\"story-9094456\" class=\"twae-story twae-repeater-item twae-story-left twae-story-no-icon\"><!-- Story Label --><div class=\"twae-labels\"><div class=\"twae-label-big\">1930<\/div><div class=\"twae-label-small\">Mesembrine alkaloids identified.<\/div><\/div><!-- Story Icon --><div class=\"twae-icon\"><i aria-hidden=\"true\" class=\"far fa-clock\"><\/i><\/div><!-- Story Arrow --><div class=\"twae-arrow\"><\/div><!-- Start of Story Content --><div class=\"twae-content\"><!-- Story Title --><div class=\"twae-title\">Active Compounds Identified<\/div><!-- Story Image --><div class=\"twae-media large\"><img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"800\" src=\"https:\/\/www.zembrin.com\/staging\/wp-content\/uploads\/2026\/07\/Active-Compounds-1024x1024.webp\" class=\"attachment-large size-large\" alt=\"Research identified the primary alkaloids within Sceletium and helped establish the scientific basis for future investigations.\" srcset=\"https:\/\/www.zembrin.com\/staging\/wp-content\/uploads\/2026\/07\/Active-Compounds-1024x1024.webp 1024w, https:\/\/www.zembrin.com\/staging\/wp-content\/uploads\/2026\/07\/Active-Compounds-300x300.webp 300w, https:\/\/www.zembrin.com\/staging\/wp-content\/uploads\/2026\/07\/Active-Compounds-150x150.webp 150w, https:\/\/www.zembrin.com\/staging\/wp-content\/uploads\/2026\/07\/Active-Compounds-768x768.webp 768w, https:\/\/www.zembrin.com\/staging\/wp-content\/uploads\/2026\/07\/Active-Compounds.webp 1254w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/><\/div><!-- Story Description --><div class=\"twae-description\"><p>Research identified the primary alkaloids within Sceletium and helped establish the scientific basis for future investigations.<\/p><\/div><\/div><\/div><!-- Start of Story Repeater Content --><div id=\"story-eadeaaf\" class=\"twae-story twae-repeater-item twae-story-right twae-story-no-icon\"><!-- Story Label --><div class=\"twae-labels\"><div class=\"twae-label-big\">1984\u20131992<\/div><div class=\"twae-label-small\">Traditional knowledge meets modern science.<\/div><\/div><!-- Story Icon --><div class=\"twae-icon\"><i aria-hidden=\"true\" class=\"far fa-clock\"><\/i><\/div><!-- Story Arrow --><div class=\"twae-arrow\"><\/div><!-- Start of Story Content --><div class=\"twae-content\"><!-- Story Title --><div class=\"twae-title\">Modern Ethnobotanical Research<\/div><!-- Story Image --><div class=\"twae-media large\"><img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"800\" src=\"https:\/\/www.zembrin.com\/staging\/wp-content\/uploads\/2026\/07\/Modern-Research-1024x1024.webp\" class=\"attachment-large size-large\" alt=\"Ethnobotanist Fiona Archer and other researchers documented indigenous knowledge and traditional preparation methods.\" srcset=\"https:\/\/www.zembrin.com\/staging\/wp-content\/uploads\/2026\/07\/Modern-Research-1024x1024.webp 1024w, https:\/\/www.zembrin.com\/staging\/wp-content\/uploads\/2026\/07\/Modern-Research-300x300.webp 300w, https:\/\/www.zembrin.com\/staging\/wp-content\/uploads\/2026\/07\/Modern-Research-150x150.webp 150w, https:\/\/www.zembrin.com\/staging\/wp-content\/uploads\/2026\/07\/Modern-Research-768x768.webp 768w, https:\/\/www.zembrin.com\/staging\/wp-content\/uploads\/2026\/07\/Modern-Research.webp 1254w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/><\/div><!-- Story Description --><div class=\"twae-description\"><p>Ethnobotanist Fiona Archer and other researchers documented indigenous knowledge and traditional preparation methods.<\/p><\/div><\/div><\/div><!-- Start of Story Repeater Content --><div id=\"story-f8d86ff\" class=\"twae-story twae-repeater-item twae-story-left twae-story-no-icon\"><!-- Story Label --><div class=\"twae-labels\"><div class=\"twae-label-big\">1995<\/div><div class=\"twae-label-small\">Scientific development begins.<\/div><\/div><!-- Story Icon --><div class=\"twae-icon\"><i aria-hidden=\"true\" class=\"far fa-clock\"><\/i><\/div><!-- Story Arrow --><div class=\"twae-arrow\"><\/div><!-- Start of Story Content --><div class=\"twae-content\"><!-- Story Title --><div class=\"twae-title\">Dr. Nigel Gericke Begins Research<\/div><!-- Story Image --><div class=\"twae-media large\"><img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"800\" src=\"https:\/\/www.zembrin.com\/staging\/wp-content\/uploads\/2026\/07\/Dr-Nigel-Gericke-1024x1024.webp\" class=\"attachment-large size-large\" alt=\"Dr. Nigel Gericke and collaborators began investigating Sceletium&#039;s safety, traditional use, and potential applications.\" srcset=\"https:\/\/www.zembrin.com\/staging\/wp-content\/uploads\/2026\/07\/Dr-Nigel-Gericke-1024x1024.webp 1024w, https:\/\/www.zembrin.com\/staging\/wp-content\/uploads\/2026\/07\/Dr-Nigel-Gericke-300x300.webp 300w, https:\/\/www.zembrin.com\/staging\/wp-content\/uploads\/2026\/07\/Dr-Nigel-Gericke-150x150.webp 150w, https:\/\/www.zembrin.com\/staging\/wp-content\/uploads\/2026\/07\/Dr-Nigel-Gericke-768x768.webp 768w, https:\/\/www.zembrin.com\/staging\/wp-content\/uploads\/2026\/07\/Dr-Nigel-Gericke.webp 1254w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/><\/div><!-- Story Description --><div class=\"twae-description\"><p>Dr. Nigel Gericke and collaborators began investigating Sceletium's safety, traditional use, and potential applications.<\/p><\/div><\/div><\/div><!-- Start of Story Repeater Content --><div id=\"story-896f6e9\" class=\"twae-story twae-repeater-item twae-story-right twae-story-no-icon\"><!-- Story Label --><div class=\"twae-labels\"><div class=\"twae-label-big\">2006<\/div><div class=\"twae-label-small\">Commercial development starts.<\/div><\/div><!-- Story Icon --><div class=\"twae-icon\"><i aria-hidden=\"true\" class=\"far fa-clock\"><\/i><\/div><!-- Story Arrow --><div class=\"twae-arrow\"><\/div><!-- Start of Story Content --><div class=\"twae-content\"><!-- Story Title --><div class=\"twae-title\">HG&amp;H Pharmaceuticals Established<\/div><!-- Story Image --><div class=\"twae-media large\"><img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"800\" src=\"https:\/\/www.zembrin.com\/staging\/wp-content\/uploads\/2026\/07\/HGH-Pharma-Established-1024x1024.webp\" class=\"attachment-large size-large\" alt=\"HG&amp;H Pharmaceuticals was established to further research, cultivation, and development of Sceletium-based products.\" srcset=\"https:\/\/www.zembrin.com\/staging\/wp-content\/uploads\/2026\/07\/HGH-Pharma-Established-1024x1024.webp 1024w, https:\/\/www.zembrin.com\/staging\/wp-content\/uploads\/2026\/07\/HGH-Pharma-Established-300x300.webp 300w, https:\/\/www.zembrin.com\/staging\/wp-content\/uploads\/2026\/07\/HGH-Pharma-Established-150x150.webp 150w, https:\/\/www.zembrin.com\/staging\/wp-content\/uploads\/2026\/07\/HGH-Pharma-Established-768x768.webp 768w, https:\/\/www.zembrin.com\/staging\/wp-content\/uploads\/2026\/07\/HGH-Pharma-Established.webp 1254w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/><\/div><!-- Story Description --><div class=\"twae-description\"><p>HG&amp;H Pharmaceuticals was established to further research, cultivation, and development of Sceletium-based products.<\/p><\/div><\/div><\/div><!-- Start of Story Repeater Content --><div id=\"story-44d218b\" class=\"twae-story twae-repeater-item twae-story-left twae-story-no-icon\"><!-- Story Label --><div class=\"twae-labels\"><div class=\"twae-label-big\">2007\u20132008<\/div><div class=\"twae-label-small\">Partnership with the South African San Council<\/div><\/div><!-- Story Icon --><div class=\"twae-icon\"><i aria-hidden=\"true\" class=\"far fa-clock\"><\/i><\/div><!-- Story Arrow --><div class=\"twae-arrow\"><\/div><!-- Start of Story Content --><div class=\"twae-content\"><!-- Story Title --><div class=\"twae-title\">Benefit-Sharing Agreement<\/div><!-- Story Image --><div class=\"twae-media large\"><img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"800\" src=\"https:\/\/www.zembrin.com\/staging\/wp-content\/uploads\/2026\/07\/Benefit-Sharing-1024x1024.webp\" class=\"attachment-large size-large\" alt=\"A landmark benefit-sharing agreement was signed, recognising traditional knowledge and ensuring fair participation.\" srcset=\"https:\/\/www.zembrin.com\/staging\/wp-content\/uploads\/2026\/07\/Benefit-Sharing-1024x1024.webp 1024w, https:\/\/www.zembrin.com\/staging\/wp-content\/uploads\/2026\/07\/Benefit-Sharing-300x300.webp 300w, https:\/\/www.zembrin.com\/staging\/wp-content\/uploads\/2026\/07\/Benefit-Sharing-150x150.webp 150w, https:\/\/www.zembrin.com\/staging\/wp-content\/uploads\/2026\/07\/Benefit-Sharing-768x768.webp 768w, https:\/\/www.zembrin.com\/staging\/wp-content\/uploads\/2026\/07\/Benefit-Sharing.webp 1254w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/><\/div><!-- Story Description --><div class=\"twae-description\"><p>A landmark benefit-sharing agreement was signed, recognising traditional knowledge and ensuring fair participation.<\/p><\/div><\/div><\/div><!-- Start of Story Repeater Content --><div id=\"story-4b48509\" class=\"twae-story twae-repeater-item twae-story-right twae-story-no-icon\"><!-- Story Label --><div class=\"twae-labels\"><div class=\"twae-label-big\">2010<\/div><div class=\"twae-label-small\">First legal permit issued.<\/div><\/div><!-- Story Icon --><div class=\"twae-icon\"><i aria-hidden=\"true\" class=\"far fa-clock\"><\/i><\/div><!-- Story Arrow --><div class=\"twae-arrow\"><\/div><!-- Start of Story Content --><div class=\"twae-content\"><!-- Story Title --><div class=\"twae-title\">Bioprospecting Permit Granted<\/div><!-- Story Image --><div class=\"twae-media large\"><img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"800\" src=\"https:\/\/www.zembrin.com\/staging\/wp-content\/uploads\/2026\/07\/Bioprospecting-Permit-1024x1024.webp\" class=\"attachment-large size-large\" alt=\"HG&amp;H received South Africa&#039;s first bioprospecting permit for the cultivation and research of Sceletium tortuosum.\" srcset=\"https:\/\/www.zembrin.com\/staging\/wp-content\/uploads\/2026\/07\/Bioprospecting-Permit-1024x1024.webp 1024w, https:\/\/www.zembrin.com\/staging\/wp-content\/uploads\/2026\/07\/Bioprospecting-Permit-300x300.webp 300w, https:\/\/www.zembrin.com\/staging\/wp-content\/uploads\/2026\/07\/Bioprospecting-Permit-150x150.webp 150w, https:\/\/www.zembrin.com\/staging\/wp-content\/uploads\/2026\/07\/Bioprospecting-Permit-768x768.webp 768w, https:\/\/www.zembrin.com\/staging\/wp-content\/uploads\/2026\/07\/Bioprospecting-Permit.webp 1254w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/><\/div><!-- Story Description --><div class=\"twae-description\"><p>HG&amp;H received South Africa's first bioprospecting permit for the cultivation and research of Sceletium tortuosum.<\/p><\/div><\/div><\/div><!-- Start of Story Repeater Content --><div id=\"story-c0e6284\" class=\"twae-story twae-repeater-item twae-story-left twae-story-no-icon\"><!-- Story Label --><div class=\"twae-labels\"><div class=\"twae-label-big\">2012<\/div><div class=\"twae-label-small\">From heritage to global innovation.<\/div><\/div><!-- Story Icon --><div class=\"twae-icon\"><i aria-hidden=\"true\" class=\"far fa-clock\"><\/i><\/div><!-- Story Arrow --><div class=\"twae-arrow\"><\/div><!-- Start of Story Content --><div class=\"twae-content\"><!-- Story Title --><div class=\"twae-title\">Zembrin<sup>\u00ae<\/sup> Launches<\/div><!-- Story Image --><div class=\"twae-media large\"><img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"800\" src=\"https:\/\/www.zembrin.com\/staging\/wp-content\/uploads\/2026\/07\/Zembrin-Launches-1024x1024.webp\" class=\"attachment-large size-large\" alt=\"\" srcset=\"https:\/\/www.zembrin.com\/staging\/wp-content\/uploads\/2026\/07\/Zembrin-Launches-1024x1024.webp 1024w, https:\/\/www.zembrin.com\/staging\/wp-content\/uploads\/2026\/07\/Zembrin-Launches-300x300.webp 300w, https:\/\/www.zembrin.com\/staging\/wp-content\/uploads\/2026\/07\/Zembrin-Launches-150x150.webp 150w, https:\/\/www.zembrin.com\/staging\/wp-content\/uploads\/2026\/07\/Zembrin-Launches-768x768.webp 768w, https:\/\/www.zembrin.com\/staging\/wp-content\/uploads\/2026\/07\/Zembrin-Launches.webp 1254w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/><\/div><!-- Story Description --><div class=\"twae-description\"><p>Zembrin<sup>\u00ae<\/sup> launched as a standardized, clinically researched Sceletium ingredient available to global markets.<\/p><\/div><\/div><\/div><\/div>\n    <div class=\"twae-end\"><\/div>\n    <\/div><style type=\"text\/css\">@media (max-width: 1024px){ .twae-wrapper{--tw-ybx-size: 80px !important;}}@media (max-width: 767px){ .twae-wrapper{--tw-ybx-size: 80px !important}}<\/style>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\n<\/div>\n\n<\/div>\n<div class=\"elementor-element elementor-element-4a1cb11 e-con e-atomic-element e-div-block-base e-4a1cb11-d65f2a9 flex-portrait \" data-id=\"4a1cb11\" data-element_type=\"e-div-block\" data-e-type=\"e-div-block\" data-interaction-id=\"4a1cb11\" data-e-type=\"e-div-block\" data-id=\"4a1cb11\">\n    <div class=\"elementor-element elementor-element-929d385 e-con e-atomic-element e-flexbox-base e-929d385-9f56195 flex-portrait padding-large gaps-m \" data-id=\"929d385\" data-element_type=\"e-flexbox\" data-e-type=\"e-flexbox\" data-interaction-id=\"929d385\" data-e-type=\"e-flexbox\" data-id=\"929d385\">\n    \t\t\t<h2 data-interaction-id=\"8aa3f78\" class=\"h1 text-white e-8aa3f78-b66b35d e-heading-base\" data-e-type=\"widget\" data-id=\"8aa3f78\">A South African Story. A Global Ingredient.<\/h2>\n\t\t\t\t\t\n<hr class=\"divider e-divider-base\" data-interaction-id=\"c3389a5\"  data-e-type=\"widget\" data-id=\"c3389a5\" \/>\n\t\t\t\t\t<p class=\"e-a4b22b2-460a92a body-text text-white text-centre e-paragraph-base\" data-interaction-id=\"a4b22b2\" data-e-type=\"widget\" data-id=\"a4b22b2\">From indigenous knowledge and ethical cultivation to scientific validation and international recognition, Zembrin<sup id=\"e-mq6hamo9-e52cp80\">\u00ae<\/sup> continues to build on a unique legacy of innovation, responsibility and wellbeing.<\/p>\n\t\t\t\t\t<div class=\"elementor-element elementor-element-1bcj806 e-con e-atomic-element e-flexbox-base flex-horizontal e-2bdadbf-9638736 \" data-id=\"1bcj806\" data-element_type=\"e-flexbox\" data-e-type=\"e-flexbox\" data-interaction-id=\"2bdadbf\" data-e-type=\"e-flexbox\" data-id=\"1bcj806\">\n    \t\t\t<a href=\"https:\/\/www.zembrin.com\/staging\/science-behind-zembrin\/\" target=\"_self\" class=\"button e-button-base\" data-interaction-id=\"5dfa726\" data-e-type=\"widget\" data-id=\"1g1scos\">\n\t\tExplore The Science\n\t<\/a>\t\t\t\t\t<a href=\"https:\/\/www.zembrin.com\/staging\/contact\/\" target=\"_self\" class=\"button e-29bbe7e-713a643 e-button-base\" data-interaction-id=\"29bbe7e\" data-e-type=\"widget\" data-id=\"13upwcl\">\n\t\tContact Us\n\t<\/a>\t\t\n<\/div>\n\n\t\t\n<\/div>\n\n<\/div>\n\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>About Zembrin\u00ae From indigenous knowledge to modern neuroscience, the story of Zembrin\u00ae spans centuries of tradition, scientific discovery and ethical innovation. From South Africa to the World Today, Zembrin\u00ae is used by wellness and health brands around the world, bringing together traditional knowledge, modern science and responsible innovation in a uniquely South African story. From [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-2100","page","type-page","status-publish","hentry"],"_links":{"self":[{"href":"https:\/\/www.zembrin.com\/staging\/wp-json\/wp\/v2\/pages\/2100","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.zembrin.com\/staging\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/www.zembrin.com\/staging\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/www.zembrin.com\/staging\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.zembrin.com\/staging\/wp-json\/wp\/v2\/comments?post=2100"}],"version-history":[{"count":236,"href":"https:\/\/www.zembrin.com\/staging\/wp-json\/wp\/v2\/pages\/2100\/revisions"}],"predecessor-version":[{"id":2990,"href":"https:\/\/www.zembrin.com\/staging\/wp-json\/wp\/v2\/pages\/2100\/revisions\/2990"}],"wp:attachment":[{"href":"https:\/\/www.zembrin.com\/staging\/wp-json\/wp\/v2\/media?parent=2100"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}